Brand and logos

Logo

The mark is Byte as a pixel D: eight cells, so exactly one byte, in the same pixel style as the lettering. The head at the bottom left chases its own tail. On light grounds the icon sits on cobalt, on dark grounds on ink.

Byte

Byte is a pixel snake made of eight cells, so exactly one byte. Byte eats apples, peeks around corners and sleeps when there is nothing to do. The head is slightly darker than the body, and the eyes always look at you.

Colours

Cobalt is the surface, ink and paper carry the text, butter belongs to Byte. Apple red only in small doses. Click a colour to copy it.

Type and pixels

Text is set in Familjen Grotesk (SIL Open Font License). Pixel letters exist only for the lettering. Icons are built from the same cells as Byte.

For platforms

Ready-made sizes for profiles, stores and previews, so DEV4LIFE looks the same everywhere.

Everything at once

The press kit contains logos, Byte, platform images and the colours as a text file. Plus Byte as a wallpaper for your screen and phone.

A few rules

• Leave roomAt least one cell of space around the logo.
• No distortionScale proportionally only, no rotation, no effects.
• Byte stays ByteEight cells, butter yellow, eyes to the front. No other colours.
• Light and darkOn light grounds the icon on cobalt, on dark grounds the icon on ink.